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| Posted By | Discussion Topic: Live Reads and Syndication | ||||
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| Spork | posted on 11-18-2001 @ 7:03 PM |    | |||
| Psychopath Registered: Jun. 01  | I listen to the show on WYSP now, which is nice because I can actually get the signal all the way home on the commute home, so a definite bonus there with syndication. One of the things that I really do miss though, especially listening on an affiliate, are the long, drawn out live reads - some of those turned into great, classic bits. Does anyone know how commercial time is handled by the affiliates? Would it be possible, say, for a sponsor to nationally sponsor the show and have live reads that all the affiliates would be forced to carry, well, live? Could commercial time possibly be sold that way, with affiliates getting a cut of the proceeds? I will never forget the "Ultimate V" product name after the whole "F the S out of her A and C on her T's" reading. That's advertising gold! What advertiser wouldn't want that?  Thank you to all the brave volunteers who brought us all together as a country, and thank you to those of you brave soldiers who will fight and have fought for our country. We are a free people because of your efforts. | ||||
King Shit *board owner* | posted on 11-18-2001 @ 7:24 PM | | |||
| O&A Board Veteran Registered: Feb. 01 | It would seem sensible to me that each affiliate be responsible for selling its own advertising time. Because of this, it doesn't seem too plausible that there would be a nationwide live read. But that's merely from an economic standpoint. I believe in the Faith... that can save me. I believe in the hope and I pray... That someday it may raise me... above these badlands | ||||
| fbdlingfrg wow, my name looks odd without 5 lines of type below it in bold and purple and red G.O.O.F.B.A.H.G.S. Red Wings Captain Cecil JBA~Remove the Pick & Click NOW! | posted on 11-18-2001 @ 7:50 PM | | |||
| O&A Board Regular Registered: Oct. 00 | back in the summer, i was in ohio listening from the cleveland syndicate.when o&a went to break, it started with typical radio commercials.after that, occaisionally, they did a national live read.they were pressed for time and not as good as NY, but still had a few comedic moments.after a few more commercails, some hard rock.i'm guessing thats the way it is nationally, but with the music chaning by station formats | ||||
| Spork | posted on 11-18-2001 @ 10:19 PM | | |||
| Psychopath Registered: Jun. 01 | quote: Yeah, I guess I was just sort of trying to compare it to network television, where say NBC will have some national spots that everyone in the nation sees, like a promo for the Olympics or some sort of heart-warming Folgers Crystals ad. Then the next spot is an ad for Al's House of Discount Sex Toys, or whatever. Invariably you'll see "local ads." Not being familiar with the radio business, or how the O&A syndication deal is structured I was just wondering whether they could do something along the lines of having a "national" spot that the affiliates all get a piece of. I guess to a degree they do pseudo-live reads that go out nationally and are more product-placement type things "Ahh, a frosty, cold Sam Adams, Opie..." - I just long for the days of those rambling live reads. It's sort of gay to want commercials and all, but strangely they were one of the more engaging parts of the show, and their lack of structure was what made them so great. Thank you to all the brave volunteers who brought us all together as a country, and thank you to those of you brave soldiers who will fight and have fought for our country. We are a free people because of your efforts. | ||||
| danked Dankarella! | posted on 11-18-2001 @ 11:39 PM | | |||
| O&A Board Regular Registered: Aug. 00 | the best live reads always ended in "let's take a break... oh... we were in a break?" | ||||
| Brundlefly | posted on 11-19-2001 @ 1:57 PM | | |||
| Hanger-On Registered: Oct. 01 | quote: Always funny. :) I agree totally with you Spork. Some of the best bits came from the live reads. It was alot easier to do that before syndication. That is a lost art on the O & A show now, they have to get through commercials as fast as possible to get back to the rest of the country. No more free funny for us Tri-stater's. My favorite bit that came from a commercial was the Jim Breuer "Razor rollerboard scooter" spot. I think that ended in a "Let's take a break, oh we were in break..?"  Norton: Patty has the sex appeal of Brundlefly.I <3 the Froy | ||||
| Spork | posted on 11-19-2001 @ 2:20 PM | | |||
| Psychopath Registered: Jun. 01 | Well, all I know is, I used to never touch the dial when O&A were on - now when they go to the "classic bit" right before commercials, I'm surfin' the presets looking for some tunes before I come back 6 or 8 minutes later. And what's up with those bits? I know there's the old line that they get the syndicated folks up to speed, but is there a more pragmatic reason for them? Do some of the affiliates not even use them, but instead throw commercials in there? I remember Opie mentioning something to the effect of telling the affiliates to make sure that they didn't cut to commercial right away. (I know I'm going to sound like a "superfan" here, as Mr. Cumia likes to call us, but I would still prefer that they didn't cut to these bits all the time before every break, it kills the humor and originality of the bits themselves. The greatness of the show isn't in "bits" in my opinion, everyone does "bits," it's in the banter that goes back and forth, the idea that we're just hangin' with the boys). Believe me, I know there are forumlas and things that I am sure need to be followed, but I guess I want the show to be as free form as it can be given its new restraints. ...or I'm just another goofy "superfan"! Thank you to all the brave volunteers who brought us all together as a country, and thank you to those of you brave soldiers who will fight and have fought for our country. We are a free people because of your efforts. | ||||
| Roger | posted on 11-19-2001 @ 3:29 PM | | |||
| O&A Board Regular Registered: Oct. 00 | quote: Some of the affiliates were confused when Opie says "Here's a bit before break" and would just go to break thinking that's when the commercials would start in NY too. There are national spots that the boys do live reads for, but there's still some time constraints to them for some reason. Even I'm not sure how all that bullshit works.  "One girl, I drove through three states wearing her head as a hat." ~ Garland 'The Marietta Mangler' Greene "Hand me the keys, you cocksucker!" "In English, please?" "Excuse me?" "In English." "Hand me the fucking keys, you cocksucker, what the fuck?" | ||||
| JohnSlack
| posted on 11-19-2001 @ 5:20 PM | | |||
| Psychopath Registered: May. 01 | Roger - you have it right. There are time contraints on national commericals. That's why they use pre-recorded live reads alot. (is it really a live read then?)  "Philly: It's Camden - with a bell." - Jim Norton | ||||
Displaying 1-9 of 9 messages in this thread. |