07-17-2002, 02:45 PM
They may create brand recognition, but it's bad recognition.
I remember reading something about those X10 cameras that was really the first company that I ever noticed doing popup ads.
Before they started doing it, no one had heard of them. After a month of the ads, they had over 50% of recognition from Internet users, but something like 80% plus (by the way I'm making up all these numbers) of the people who had heard of them had a negative opinion of the company and wouldn't buy anything.
I remember reading something about those X10 cameras that was really the first company that I ever noticed doing popup ads.
Before they started doing it, no one had heard of them. After a month of the ads, they had over 50% of recognition from Internet users, but something like 80% plus (by the way I'm making up all these numbers) of the people who had heard of them had a negative opinion of the company and wouldn't buy anything.