01-12-2005, 07:13 PM
Quote:1.5 Liter Misleader:
Starting this summer in New York City and other major markets, Coca-Cola is introducing 1.5 liter plastic bottles for its soft drink products to replace 2 liter bottles. Since it probably wouldn't help boost sales to admit that they are charging the same price for a smaller container, retailers are being asked to display flashy signs that proclaim the new bottle is easier to handle and pour. Below is a letter to the New York Daily News (published on 5/19/04) from a shopper who wasn't fooled.
hakes fist::