02-25-2005, 01:38 AM
I always wondered why they didn't just put the sticker on the back of the magazine, but then I realize it would cover up the print ad on the back, and that would make the advertisment worth less and cost the magazine money. But then I realized that to offset the obstructed view of the one person the magazine was sent to, there would be a bunch more people in the postal service who would be looking at the advertisement rather than the cover of the magazine during shipping, and that should make the advertisement more expensive.
I think magazine companies should put the address lables on the back cover of the magazine and charge more for the advertisement (or at least charge the same using the offsetting logic above) and benefit their customers more.
I think magazine companies should put the address lables on the back cover of the magazine and charge more for the advertisement (or at least charge the same using the offsetting logic above) and benefit their customers more.