05-18-2003, 08:35 PM
Quote:Adirondack Pure Announces New Entry Into Multi-Billion Dollar Energy Drink Category
GARDEN CITY, NY, Feb. 19, 2003 (INTERNET WIRE via COMTEX) -- Adirondack Pure Springs Mt. Water Co., Inc. (OTC BB: APSW) President and CEO David Sackler today announced an exciting new venture with Bodyonics, Ltd., a leader in the nutritional supplement industry, to produce \"Pinnacle WOW\" Energy Drink, a unique and exciting entry into the multi-billion dollar energy drink industry.
Pinnacle WOW, which stands for \"Whacked Out Water,\" is the first energy drink that is non-carbonated, sugar-free, calorie-free, and infused with caffeine from natural sources, including Yerba Mate, Guarana, and Kola Nut, to provide a great-tasting energy rush without the hypoglycemic crash or gastro-intestinal discomfort associated with other canned, bitter, sugar sweetened, carbonated, energy drinks.
Pinnacle WOW will be available in 8 ounce PET bottles in two great-tasting flavors, Rockin' Raspberry and Sinfully Citrus.
\"Our association with the Bodyonics Pinnacle family has been tremendously exciting and rewarding. With an unparalleled reputation for providing consumers with the safest, newest, cutting edge nutritional supplements, Pinnacle is an emerging force in the $53 billion nutrition industry,\" said Adirondack President/CEO David Sackler. \"Expanding the product stable to include WOW, a unique, new entry into the multi-billion dollar energy drink category of the beverage industry, which has grown 50-fold over the past three years, provides the consumer an energy beverage that stands alone as a product designed with a nutritional perspective ... in other words, one that tastes great, works, and is safe.\"
After a tremendous consumer and industry response to Pinnacle WOW at the recent International Federation of Bodybuilders Olympia Weekend and General Nutrition Center's Show of Strength, WOW is to be showcased at the Bodyonics Pinnacle booth at the Arnold Schwarzenegger Classic Expo Feb. 28 through March 2 at the Greater Columbus Convention Center in Columbus, Ohio. In typical Pinnacle fashion, the more than 80,000 Expo attendees expected can look forward to a great, exciting, fun scene at the Pinnacle booth, and get the chance to be among the first to try WOW and the other exciting Pinnacle products that are available nationwide through General Nutrition Centers, Vitamin Shoppe, and Great Earth Vitamin Stores, including Pinnacle AquaLean Diet and Fitness Water.
This news release contains forward-looking statements. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance and underlying assumptions and other statements, which are other than statements of historical facts. These statements are subject to uncertainties and risks including, but not limited to, product and service demand and acceptance, changes in technology, economic conditions, the impact of competition and pricing, and government regulation and approvals. All such forward-looking statements, whether written or oral, and whether made by, or on behalf of Adirondack Pure Springs, are expressly qualified by these cautionary statements and any other cautionary statements which may accompany the forward-looking statements. In addition, Adirondack Pure Springs disclaims any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof.