05-26-2004, 09:20 PM
Satellite Radio right now has no reason to switch over for 90% of the people out there. The remaining 10% either hate the current status of commercial radio (10-15 min breaks, the same song every hour, shitty advertising, awful formats, etc) or are tech junkies that just like having the new products.
How the hell can you seperate yourself from free radio if you're a Sat radio company, since the music is the same, the news is the same, and the broadcast games are the same (locally, anyway). There's only one factor that makes radio successful, left:
Talent (a very select few Talkers). O&A are the only ones who have proven national success that aren't under contractual obligation. No brainer.
Whether you think the companies will fail or not isn't important. You can bet your ass though that they're going to try the only major element their product is lacking currently.
How the hell can you seperate yourself from free radio if you're a Sat radio company, since the music is the same, the news is the same, and the broadcast games are the same (locally, anyway). There's only one factor that makes radio successful, left:
Talent (a very select few Talkers). O&A are the only ones who have proven national success that aren't under contractual obligation. No brainer.
Whether you think the companies will fail or not isn't important. You can bet your ass though that they're going to try the only major element their product is lacking currently.