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Help me choose an SUV - ...
#59
<!-- m --><a class="postlink" href="Http://www.edmunds.com">Http://www.edmunds.com</a><!-- m --> - theres an article on here called "Confessions of a car salesman" - I HIGHLY recommend everyone read it. It's a very candid look at what goes on at dealerships.

Kid is absolutely right in regards to the unknown rebates and breaks dealerships get - so even in you pay invoice, they're making money on you (despite the misconception that the dealer pays invoice - he doesnt, nowhere near). From Invoice to sticker is where the leadership and the sales rep make theyre $$, and I assume the percentage differs among dealerships. That's why its perfectly fine to go into a dealership and completely ignore the sticker price, and ask to get or at least start at invoice price.

Like I said, I didn't pay much above invoice so Im pretty happy - there are people out there that actually pay sticker, or close to it. It's pretty sad.
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