09-10-2003, 01:26 PM
http://musicradio.computer.net/wwwboard/...12320.html
Posted by Allan Sniffen on September 10, 2003 at 08:59:38:
From what I'm hearing:
Steve Kingston didn't resign, Infinity is putting a nice spin on it. The station will go right at Lite FM. And Friday, Booker & Lopez along with the rest of the airstaff will be let go.
A couple of opinion comments:
While I'm no fan of Steve Kingston, I don't think it's fair to hang "Blink" on him. That came from far above on the Infinity Food Chain. He was stuck with trying to implement a questionable new format in a market that just plain didn't have an opening for another female oriented CHR. I don't think anyone was going to make that work.
If it turns out to be true that Infinity will do what it should have done in the first place--go after WLTW--that's certainly an endorsement for the many on this forum who argued for that right from the start.
And, finally, it also implies that Infinity now sees WCSB-FM for what it is... a station with a locked in audience that isn't likely to be expanded by playing "Whitney Houston" (or anything else). Rather than trying to fool with it in an effort to morph it into a WLTW competitor, this strategy implies they will just leave it alone and establish a new station to compete for the "Lite" music audience.
Stay tuned...
Posted by Allan Sniffen on September 10, 2003 at 08:59:38:
From what I'm hearing:
Steve Kingston didn't resign, Infinity is putting a nice spin on it. The station will go right at Lite FM. And Friday, Booker & Lopez along with the rest of the airstaff will be let go.
A couple of opinion comments:
While I'm no fan of Steve Kingston, I don't think it's fair to hang "Blink" on him. That came from far above on the Infinity Food Chain. He was stuck with trying to implement a questionable new format in a market that just plain didn't have an opening for another female oriented CHR. I don't think anyone was going to make that work.
If it turns out to be true that Infinity will do what it should have done in the first place--go after WLTW--that's certainly an endorsement for the many on this forum who argued for that right from the start.
And, finally, it also implies that Infinity now sees WCSB-FM for what it is... a station with a locked in audience that isn't likely to be expanded by playing "Whitney Houston" (or anything else). Rather than trying to fool with it in an effort to morph it into a WLTW competitor, this strategy implies they will just leave it alone and establish a new station to compete for the "Lite" music audience.
Stay tuned...
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